What is worn where, right now

See the map →

Style is itself a geographic thing. Jirai kei grew almost nowhere but Japan, old money is led by the West, and only Y2K overlaps everywhere. Here is that map.

スタイル別・国／地域別の浸透度
Style	JPJapanCountry	KRSouth KoreaCountry	CNChinaCountry	TWTaiwanRegion	USUnited StatesCountry	GBUnited KingdomCountry	FRFranceCountry	THThailandCountry
Visual keilate 1980s – now	Common	Rarely seen	Rising	Rarely seen	Rising	Rising	Common	Rarely seen
Harajukuearly 1990s – now	Common	Rarely seen	Rarely seen	Rising	Rising	Rising	Rising	Rarely seen
Ura-Haraearly 1990s–mid 2000s (revived late 2010s)	Common	Rarely seen	Rarely seen	Rarely seen	Rising	Rising	Rising	Rarely seen
Y2Klate 1990s–mid 2000s (revived early 2020s)	Dominant	Common	Common	Common	Dominant	Common	Rising	Dominant
Korean stylemid 2000s – now	Dominant	Dominant	Dominant	Dominant	Rising	Rarely seen	Rarely seen	Common
Cheongsunmid 2000s – now	Rising	Common	Rising	Common	Rarely seen	Rarely seen	Rarely seen	Rarely seen
Ryosangataearly 2010s – now	Common	Rising	Rising	Common	Rarely seen	Rarely seen	Rarely seen	Rarely seen
Jirai keimid 2010s – now	Dominant	Rising	Rising	Common	Rising	Rarely seen	Rarely seen	Rarely seen
Girl crushmid 2010s – now	Rising	Dominant	Common	Rarely seen	Rarely seen	Rarely seen	Rarely seen	Rising
Newtromid 2010s – now	Rising	Common	Rising	Rising	Rarely seen	Rarely seen	Rarely seen	Rarely seen
Clean fitearly 2020s – now	Rising	Common	Rising	Rarely seen	Common	Rarely seen	Dominant	Rarely seen
Old moneyearly 2020s – now	Rarely seen	Rising	Dominant	Rarely seen	Dominant	Dominant	Common	Rarely seen

Dominant — what young people wear most
Common — established, but not dominant
Growing — searches and supply are rising
Barely present

JP · Country

Japan

Styles carry precise names here, each with its own brands and retail floors. Jirai kei and ryosangata grew nowhere else.

KR · Country

South Korea

An aesthetic of subtraction, carried by silhouette and tone. No foreign trend weighs more on Japanese teens and twenty-somethings.

CN · Country

China

Heavily shaped by Korean style, with old money and Y2K running at the same time. Its social-media trend cycle is the fastest anywhere.

TW · Region

Taiwan

Japanese and Korean trends arrive almost simultaneously. Sweet-leaning styles find a wide audience.

US · Country

United States

The Y2K revival and quiet luxury run in parallel. Wealth expressed without logos has settled in as a norm.

GB · Country

United Kingdom

Street and heritage mix here. Its reading of old money sits closest to the original.

FR · Country

France

Minimalism stripped of excess. It argues through cut and cloth rather than volume.

TH · Country

Thailand

Strongly shaped by K-pop and Y2K; styles with many colours are readily accepted.