Jirai kei
A Japanese style built on black and pink, pairing sweetness with a darker edge.
Japan
Styles carry precise names here, each with its own brands and retail floors. Jirai kei and ryosangata grew nowhere else.
Where to buy楽天市場 · Yahoo!ショッピング · ZOZOTOWN · SHEIN
What is worn most here
Korean style
Relaxed, muted-tone Korean casual that reads polished without effort.
Y2K
Saturated colour and shine, rebuilt from 2000s pop culture.
Growing here
Not yet mainstream in Japan, but searches and supply are both rising.
Newtro
A Korean style that deliberately re-picks what was awkward and inconvenient about the 80s and 90s, through present-day eyes.
Girl crush
Strength without appeasement, worn rather than declared. It spread out of the K-pop stage into everyday dressing.
Cheongsun
Transparency built from white and pale tones. It sits as the exact counterpart to girl crush.
Clean fit
Minimal dressing that works through silhouette rather than colour.