Boho
Earth colours with embroidery, fringe and long hems. Nothing binds the body; it should look like the middle of a journey.
Timeline · 4
Gothic
Black as the ground, layered with lace, crosses and fine hardware. The subject is not the darkness but the ornament placed inside it.
Timeline · 4
Blokecore
A European way of dressing built from football kit and tracksuits, worn on ordinary days rather than match days. Sportswear treated not as equipment but as the uniform of a place.
Timeline · 5
Visual kei
A style out of Japanese band culture in which makeup and costume construct an entire world. The term describes a mode of visual presentation, not a musical genre.
Timeline · 5
Harajuku
Colour and pattern piled on by addition, born in Harajuku. At its centre is an attitude: the question is not whether it suits you, but whether you want to wear it.
Timeline · 5
Ura-Hara
Japanese menswear streetwear rooted in 1990s Ura-Harajuku, where small production runs and scarcity were part of the value.
Timeline · 5
Y2K
Saturated colour and shine, rebuilt from 2000s pop culture. The interesting part is that it is largely reconstructed from footage and images by people who were not there.
Timeline · 4
Hime kei
White and pink, layered with oversized bows and lace. A branch of gyaru that turned toward girlishness rather than toward grown-up glamour.
Timeline · 4
Korean style
Relaxed, muted-tone Korean casual that reads polished without effort. It works by subtraction rather than addition.
Timeline · 4
Cheongsun
Transparency built from white and pale tones. It is usually discussed as the counterpart to girl crush.
Timeline · 3
Ryosangata
The sweet, frill-and-ribbon uniform of Japanese idol fandom. The name — literally 'mass-produced' — comes from how similar everyone looks at the same event.
Timeline · 4
Jirai kei
A Japanese style built on black and pink, holding sweetness and shadow in the same outfit. It keeps every marker of cuteness, then lets something darker sit underneath.
Timeline · 5
Girl crush
Strength that does not seek approval, worn rather than declared. It came out of the K-pop stage into everyday dressing.
Timeline · 4
Newtro
A Korean style that deliberately re-picks what was awkward and inconvenient about the 1980s and 90s, seen through present-day eyes. It edits rather than reminisces.
Timeline · 4
Gorpcore
Mountain equipment worn where there is no mountain. A waterproof shell, a tapered leg, a shoe that could run. The function is real; only the destination has changed.
Timeline · 5
Clean fit
Minimal dressing that works through silhouette rather than ornament.
Timeline · 4
Vibe
A varsity jacket leads, a hoodie sits under it, and the shoes answer its colour. Chinese everyday menswear decided by colour and length rather than by price.
Timeline · 4
Old money
A Western style that argues through fabric and cut rather than logos, on the assumption that the right people will notice.
Timeline · 4
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An encyclopedia of style
Style encyclopedia
Where each style began, who started it, and how it spread. Kept separate from shopping — this part is just the history.