Y2K
Saturated colour and shine, rebuilt from 2000s pop culture.
United States
The Y2K revival and quiet luxury run in parallel. Wealth expressed without logos has settled in as a norm.
Where to buyAmazon · SHEIN · Nordstrom
What is worn most here
Old money
No logos — a Western style that argues through fabric and cut.
Growing here
Not yet mainstream in United States, but searches and supply are both rising.
Jirai kei
A Japanese style built on black and pink, pairing sweetness with a darker edge.
Korean style
Relaxed, muted-tone Korean casual that reads polished without effort.
Harajuku
Colour and pattern piled on by addition, born in Harajuku. The question is not whether it suits you but whether you want it.
Visual kei
A style out of Japanese band culture, where makeup and costume build an entire world rather than an outfit.
Ura-Hara
Japanese menswear streetwear rooted in 1990s Ura-Harajuku.