Blokecore
European dressing built from football kit and tracksuits, worn as everyday clothes.
Russia
The tracksuit has been everyday wear here for a long time. Warmth and ease of movement set the standard.
Where to buyWildberries · Lamoda
What is worn most here
Growing here
Not yet mainstream in Russia, but searches and supply are both rising.
Korean style
Relaxed, muted-tone Korean casual that reads polished without effort.
Y2K
Saturated colour and shine, rebuilt from 2000s pop culture.