Clean fit
Minimal dressing that works through silhouette rather than colour.
France
Minimalism stripped of excess. It argues through cut and cloth rather than volume.
Where to buyZalando · Sézane
What is worn most here
Boho
Earth colours with embroidery, fringe and long hems. Nothing binds; it should look like the middle of a journey.
Rooted here
Visual kei
A style out of Japanese band culture, where makeup and costume build an entire world rather than an outfit.
Old money
No logos — a Western style that argues through fabric and cut.
Blokecore
European dressing built from football kit and tracksuits, worn as everyday clothes.
Growing here
Not yet mainstream in France, but searches and supply are both rising.
Y2K
Saturated colour and shine, rebuilt from 2000s pop culture.
Harajuku
Colour and pattern piled on by addition, born in Harajuku. The question is not whether it suits you but whether you want it.
Ura-Hara
Japanese menswear streetwear rooted in 1990s Ura-Harajuku.
Gorpcore
Mountain equipment worn where there is no mountain. A shell jacket, a tapered leg, a shoe that could run. The function is real; the destination is the city.