Old money
No logos — a Western style that argues through fabric and cut.
United Kingdom
Street and heritage mix here. Its reading of old money sits closest to the original.
Where to buyASOS · Selfridges
What is worn most here
Rooted here
Y2K
Saturated colour and shine, rebuilt from 2000s pop culture.
Boho
Earth colours with embroidery, fringe and long hems. Nothing binds; it should look like the middle of a journey.
Gorpcore
Mountain equipment worn where there is no mountain. A shell jacket, a tapered leg, a shoe that could run. The function is real; the destination is the city.
Growing here
Not yet mainstream in United Kingdom, but searches and supply are both rising.
Harajuku
Colour and pattern piled on by addition, born in Harajuku. The question is not whether it suits you but whether you want it.
Visual kei
A style out of Japanese band culture, where makeup and costume build an entire world rather than an outfit.
Ura-Hara
Japanese menswear streetwear rooted in 1990s Ura-Harajuku.