Old money
No logos — a Western style that argues through fabric and cut.
United Kingdom
Street and heritage mix here. Its reading of old money sits closest to the original.
Where to buyASOS · Selfridges
What is worn most here
Growing here
Not yet mainstream in United Kingdom, but searches and supply are both rising.
Harajuku
Colour and pattern piled on by addition, born in Harajuku. The question is not whether it suits you but whether you want it.
Visual kei
A style out of Japanese band culture, where makeup and costume build an entire world rather than an outfit.
Ura-Hara
Japanese menswear streetwear rooted in 1990s Ura-Harajuku.