STYLESATLAS
SPACE

Eighteen styles

Start from a style

Not by brand — by the way it is worn.

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A map of taste

Eleven places

A map of taste

Where each look began, and where it travelled.

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Build a whole look

153 outfits

Build a whole look

From budget and season down to the shoes.

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01

How this atlas is built

You don't start from a brand.You start from a look you want.So this atlas starts from the style.

The same word — shoes — means a different object in each style. Clean fit means a flat court sneaker; old money, a leather loafer; gothic, a platform boot. So nothing here is found by searching the style's name. The shape comes first.

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02

Styles in the atlas

Eighteen ways to dress

BohoBOHO · FOLK & DRAPEmid 1960s – now (revived mid 2020s)チャイハネ · TITICACA · aminaGothicGOTHIC · DARK ROMANTICearly 1980s – nowATELIER PIERROT · h.NAOTO · Ozz OnBlokecoreBLOKECORE · TERRACE & TRACKSUITearly 1980s – now (revived early 2020s)Kappa · adidas · ChampionVisual keiVISUAL KEI · JAPAN-NATIVElate 1980s – nowDEORART · Algonquins · Ozz OnHarajukuHARAJUKU · JAPAN-NATIVEearly 1990s – nowACDC RAG · MILK · LISTEN FLAVORUra-HaraMENSWEAR · TOKYO STREETearly 1990s–mid 2000s (revived late 2010s)BEAMS · UNDERCOVER · StussyY2KY2K · 2000s REVIVAL · GLOBALlate 1990s–mid 2000s (revived early 2020s)WEGO · LIP SERVICE · RESEXXYHime keiHIME KEI · PRINCESS GYARUearly 2000s – nowJesus Diamante · Ank Rouge · SwankissKorean styleK-FASHION · JAPAN-ADJACENTmid 2000s – nowDHOLIC · chuu · MARDI MERCREDICheongsunCHEONGSUN · KOREA-NATIVEmid 2000s – nowDHOLIC · tocco · chuuRyosangataRYOSANGATA · IDOL-ORIENTEDearly 2010s – nowsecret honey · tocco · 夢展望Jirai keiJIRAI-KEI · JAPAN-NATIVEmid 2010s – now夢展望 · secret honey · ROJITAGirl crushGIRL CRUSH · KOREA-NATIVEmid 2010s – nowMARDI MERCREDI · chuu · riendaNewtroNEWTRO · KOREA-NATIVEmid 2010s – nowKIRSH · SPAO · MILKFEDGorpcoreGORPCORE · TECHNICAL OUTDOORlate 2010s – now (revived early 2020s)and wander · Goldwin · nanamicaClean fitMINIMAL · GLOBALearly 2020s – now無印良品 · N.Natural Beauty Basic · GLOBAL WORKVibeVIBE · CHINA-LEDearly 2020s – nowWEGO · Champion · niko andOld moneyOLD MONEY · ANGLO-AMERICANearly 2020s – nowMax Mara · Ralph Lauren · Theory

03

A map of taste

Every style has a place.

  1. JPCountry

    Japan

    Jirai keiKorean styleY2K

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  2. KRCountry

    South Korea

    Korean styleGirl crush

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  3. CNCountry

    China

    Korean styleVibe

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  4. TWRegion

    Taiwan

    Korean style

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  5. USCountry

    United States

    Y2KOld moneyBoho

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  6. GBCountry

    United Kingdom

    Old moneyGothicBlokecore

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Begin

WHICH ONEDO YOU WANT

18 styles · 11 countries and regions · 153 outfits

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