Visual kei
VISUAL KEI · JAPAN-NATIVElate 1980s – nowh.NAOTOProduct data pending
A style out of Japanese band culture, where makeup and costume build an entire world rather than an outfit.
Start from a style
Begin with the look you want, gather items in that style from several shops, and go straight to the cheapest way to buy them.
Harajuku
HARAJUKU · JAPAN-NATIVEearly 1990s – nowACDC RAGProduct data pending
Colour and pattern piled on by addition, born in Harajuku. The question is not whether it suits you but whether you want it.
Ura-Hara
MENSWEAR · TOKYO STREETearly 1990s–mid 2000s (revived late 2010s)WTAPSProduct data pending
Japanese menswear streetwear rooted in 1990s Ura-Harajuku.
Y2K
Y2K · 2000s REVIVAL · GLOBALlate 1990s–mid 2000s (revived early 2020s)Saturated colour and shine, rebuilt from 2000s pop culture.
Korean style
K-FASHION · JAPAN-ADJACENTmid 2000s – nowRelaxed, muted-tone Korean casual that reads polished without effort.
Cheongsun
CHEONGSUN · KOREA-NATIVEmid 2000s – nowDHOLICProduct data pending
Transparency built from white and pale tones. It sits as the exact counterpart to girl crush.
Ryosangata
RYOSANGATA · IDOL-ORIENTEDearly 2010s – nowThe sweet, frill-and-ribbon uniform of Japanese idol fandom.
Jirai kei
JIRAI-KEI · JAPAN-NATIVEmid 2010s – nowA Japanese style built on black and pink, pairing sweetness with a darker edge.
Girl crush
GIRL CRUSH · KOREA-NATIVEmid 2010s – nowADER errorProduct data pending
Strength without appeasement, worn rather than declared. It spread out of the K-pop stage into everyday dressing.
Newtro
NEWTRO · KOREA-NATIVEmid 2010s – now8 SecondsProduct data pending
A Korean style that deliberately re-picks what was awkward and inconvenient about the 80s and 90s, through present-day eyes.
Clean fit
MINIMAL · GLOBALearly 2020s – nowUNIQLOProduct data pending
Minimal dressing that works through silhouette rather than colour.
Old money
QUIET LUXURY · WEST-LEDearly 2020s – nowRalph LaurenProduct data pending
No logos — a Western style that argues through fabric and cut.