Korean style
Relaxed, muted-tone Korean casual that reads polished without effort.
South Korea
An aesthetic of subtraction, carried by silhouette and tone. No foreign trend weighs more on Japanese teens and twenty-somethings.
Where to buyDHOLIC · 17kg · 楽天市場
What is worn most here
Girl crush
Strength without appeasement, worn rather than declared. It spread out of the K-pop stage into everyday dressing.
Rooted here
Y2K
Saturated colour and shine, rebuilt from 2000s pop culture.
Newtro
A Korean style that deliberately re-picks what was awkward and inconvenient about the 80s and 90s, through present-day eyes.
Cheongsun
Transparency built from white and pale tones. It sits as the exact counterpart to girl crush.
Clean fit
Minimal dressing that works through silhouette rather than colour.
Vibe
Built around a varsity jacket, layered over a hoodie, answered by the colour of the shoes. Chinese everyday menswear.
Gorpcore
Mountain equipment worn where there is no mountain. A shell jacket, a tapered leg, a shoe that could run. The function is real; the destination is the city.
Growing here
Not yet mainstream in South Korea, but searches and supply are both rising.
Jirai kei
A Japanese style built on black and pink, pairing sweetness with a darker edge.
Ryosangata
The sweet, frill-and-ribbon uniform of Japanese idol fandom.
Old money
No logos — a Western style that argues through fabric and cut.
Gothic
Built on black, with lace, crosses and fine hardware. The subject is not darkness itself but the ornament inside it.
Hime kei
White and pink, layered with oversized bows and lace. A branch of gyaru that leans girlish rather than grown.
Boho
Earth colours with embroidery, fringe and long hems. Nothing binds; it should look like the middle of a journey.