Korean style
Relaxed, muted-tone Korean casual that reads polished without effort.
Taiwan
Japanese and Korean trends arrive almost simultaneously. Sweet-leaning styles find a wide audience.
Where to buySHEIN
What is worn most here
Rooted here
Jirai kei
A Japanese style built on black and pink, pairing sweetness with a darker edge.
Ryosangata
The sweet, frill-and-ribbon uniform of Japanese idol fandom.
Y2K
Saturated colour and shine, rebuilt from 2000s pop culture.
Cheongsun
Transparency built from white and pale tones. It sits as the exact counterpart to girl crush.
Growing here
Not yet mainstream in Taiwan, but searches and supply are both rising.