Jirai kei
JIRAI-KEI · JAPAN-NATIVE
A Japanese style built on black and pink, pairing sweetness with a darker edge.
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Key brands
- 夢展望
- MA*RS
- ROJITA
- Ank Rouge
- secret honey
- LIZ LISA
Key facts
- Era
- mid 2010s – now
- Price range
- ¥3,000–15,000
- Dominant
- JP
- Common
- TW
- Rising
- KR · CN · US
- Where to buy
- rakuten · yahoo · shein