Old money
QUIET LUXURY · WEST-LED
No logos — a Western style that argues through fabric and cut.
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Key brands
- Ralph Lauren
- Theory
- Max Mara
Key facts
- Era
- early 2020s – now
- Price range
- ¥15,000–120,000
- Dominant
- US · GB · CN
- Common
- FR
- Rising
- KR
- Where to buy
- rakuten · yahoo