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原宿系Harajuku

Origin/JapanCountry

Colour and pattern piled on by addition, born in Harajuku. At its centre is an attitude: the question is not whether it suits you, but whether you want to wear it.

How it spread

It reached the world through the streets of Harajuku and the street-snap photography taken there — the lineage that most shaped the overseas image of Japanese street fashion.

How to recognise it

Several primary colours at once, patterns layered without hesitation, accessories used in quantity. It is the exact opposite discipline to styles built by subtraction.

What it costs

¥3,000–20,000. Mixing secondhand with new is assumed, so the range is wide.

Era

early 1990s – now

Price range

¥3,000–20,000

Dominant

Key brands

ACDC RAG · 6%DOKIDOKI · Candy Stripper · PUNYUS

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Headings are written in the language of the style's place of origin.