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뉴트로Newtro

Origin/South KoreaCountry

A Korean style that deliberately re-picks what was awkward and inconvenient about the 1980s and 90s, seen through present-day eyes. It edits rather than reminisces.

How it spread

It surfaced in Korea through the late 2010s, given momentum by hip-hop artists reviving old-school dress.

How to recognise it

Desaturated primaries, period typefaces and logos, squared shoulders. The point is that proportions are translated into contemporary sizing rather than reproduced.

What it costs

¥3,000–16,000. Korean high-street brands supply it heavily, so it is easy to find.

Era

mid 2010s – now

Price range

¥3,000–16,000

Dominant

Key brands

8 Seconds · SPAO · KIRSH · ADER error

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