Style encyclopedia
걸크러쉬Girl crush
Origin/South KoreaCountry
Strength that does not seek approval, worn rather than declared. It came out of the K-pop stage into everyday dressing.
How it spread
What was first presented as an image of women on stage moved directly into street wear. It is usually discussed as the exact counterpart to the cheongsun 'pure' look.
How to recognise it
Hard palettes built on black and red, leather and denim, straight rigid silhouettes. It pushes through the hardness of material rather than ornament.
What it costs
¥4,000–25,000. One strong outer layer decides the whole outfit, so concentrating the budget there is efficient.
Era
mid 2010s – now
Price range
¥4,000–25,000
Dominant
Key brands
ADER error · Andersson Bell · MARDI MERCREDI
Headings are written in the language of the style's place of origin.