Style encyclopedia
Y2K
Origin/United StatesCountry
Saturated colour and shine, rebuilt from 2000s pop culture. The interesting part is that it is largely reconstructed from footage and images by people who were not there.
How it spread
Video-based social media set it off worldwide at roughly the same time. Of every style listed here, it is the only one that reads the same in every country and region.
How to recognise it
Low-rise cuts, mesh and sheer fabrics, metallic finishes, near-fluorescent colour. It assumes you are not afraid of being loud.
What it costs
¥1,500–8,000, the most affordable here. Fast fashion supplies it heavily, so similar shapes are easy to find cheaply.
Era
late 1990s–mid 2000s (revived early 2020s)
Price range
¥1,500–8,000
Dominant
Rising
Key brands
SHEIN · GRL · WEGO · spinns
Headings are written in the language of the style's place of origin.